01
Market share by brand
The leader does not reach 12%: the top three brands together fall short of a third of the market.
The seven cuts
Seven questions that get answered in a budget meeting, not a marketing one.
02
Efficiency per point of sale
The brand with the most dealerships is not the one drawing the most traffic per dealership: the best per point does it with a network seven times smaller.
03
Network concentration
How many dealerships carry the result. Only two brands spread it evenly; the rest live off their flagships.
04
The buyer’s clock
There are brands where one in three visitors arrives between 6 and 8 in the evening. Dwell time, by contrast, barely moves.
05
Audience overlap
The largest pair in the market shares almost 88 thousand devices. Every intersection is an exportable audience.
06
Strategic map
Purchasing power against traffic per dealership: where the volume sits and where the value does.
07
Competition by metro
Mexico City, Guadalajara, Monterrey, El Bajío and Veracruz–Puebla: every zone has its local leader.
