01
Market share
Coppel (45%) and Elektra (31%) together hold 76% of all measured traffic. El Palacio de Hierro, at 0.9%, tells the story of scale, not of value per customer.
The seven cuts
Seven questions that get answered in a budget meeting, not a marketing one.
02
KPIs indexed by brand
Volume and efficiency come apart: the largest networks are not the most efficient per point of sale. Sanborns has the highest traffic intensity per store.
03
Traffic per store
Sanborns and El Palacio de Hierro play in a different league per point of sale. Liverpool shows the highest concentration (1.81×): its result depends on a small group of stores.
04
Traffic overlap
Coppel and Elektra share the same shopper and their audiences are largely interchangeable. El Palacio de Hierro is the brand with the least overlap with the rest.
05
Strategic map
Purchasing power against traffic per store: Sanborns and El Palacio de Hierro sit in the highest-value quadrant; Coppel and Elektra compete on reach, not on ticket.
06
Competition in Mexico City
Leadership splits by quadrant: Sanborns rules the west (Naucalpan, Interlomas) and Coppel the east (Ecatepec, Chimalhuacán, Ixtapaluca).
07
Dominance by metro
Guadalajara belongs to Liverpool almost unchallenged; Monterrey is a fragmented market where Woolworth-Del Sol leads among five brands. El Bajío is the most contested region in the country.
